SCANDI MINIMAL
CASE 03
Art Direction
Stylist: Elin S.
Client: ARKET


For ARKET, we developed a visual narrative focusing on the intersection of light and fabric. The goal was to showcase the sustainable collection through a lens of Northern European stoicism. TheGET IN TOUCH →
With the aim of highlighting the benefits of the new product line, this shoot focused on creating an airy and light overall atmosphere. The styling of the models was to reflect
CONTACT ME →




Focusing on tactile quality and natural light.






Published in Nordic Design Magazine, 2024.